The owner of OnlyFans received £522 million in dividends last year, as the UK-based streaming platform – best known for hosting adult content – reported a sharp rise in users. The company, which is preparing for a potential multibillion-pound sale later this year, saw its fan base expand by almost a quarter. Accounts filed at Companies House showed revenues increased by 9% in 2024, reaching £1.05 billion. Over the year, subscribers spent around £5.4 billion on the site, with £4.3 billion paid out directly to creators.
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The platform also reported growth in its creator community, with the number of accounts producing content up by 13% to 4.6 million. Fan accounts rose even more significantly, climbing 24% to 377.5 million worldwide. Despite being headquartered and taxed in the UK, the majority of OnlyFans’ income is generated in the United States. Pre-tax profits increased by 4% to £509.5 million, underlining the site’s continued commercial strength.
Ukrainian-American entrepreneur Leonid Radvinsky, who owns the company through his firm Fenix International, benefitted from the stronger performance. Accounts revealed that Fenix received £370 million in dividends during the year, followed by a further £152 million between December and April, marking another major windfall.
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Keily Blair, chief executive of OnlyFans, said the platform had broadened its reach beyond adult content, securing partnerships with brands and public figures across a range of sectors. “In 2024 OnlyFans continued to grow its revenue and global user base,” she said. “We expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres.” Blair added that the company’s diversification, including moves into sport, had strengthened its position as a key player in the creator economy.
