London is bracing itself for a hearty dose of East End charm this week, as fans of Danny Dyer prepare to channel their inner cockney for a lookalike competition in his honour. Taking place on Wednesday, 23 July at 1pm in Hoxton Square, the event is being hosted by Ryan Sampson and Harriet Webb, who co-star with Dyer in the Sky comedy series Mr Bigstuff. Contestants are invited to don leather jackets, adopt their best pub swagger, and perfect a proper East London accent.
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The event was teased over the weekend with a tongue-in-cheek video posted to Instagram by Sampson and Webb. “Britain, do you look like Daniel Dyer?” Sampson asked, followed by Webb adding, “Do you smoke a lot of fags? Do you wear too much leather?” With typical cheek, they appealed to the public: “Do you look anything like this man? If you do, we need you.”
The contest follows the global trend of celebrity doppelgänger events, with previous tributes to the likes of Timothée Chalamet and Pedro Pascal drawing large crowds. “Now it’s time for a Danny Dyer lookalike contest,” Sampson declared, with Webb adding, “Be there or be, as they say, square,” prompting Sampson to quip “Albert Square” in reference to Dyer’s iconic role as Mick Carter on EastEnders.
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While it remains unconfirmed whether Dyer will make a surprise appearance, excitement is already mounting. Social media users are urging attendees to post plenty of photos for those unable to attend. As one fan joked, “If @officialdannydyer doesn’t turn up and win with a Wetherspoons routine, we riot.” Although details of the prizes remain under wraps, the true reward appears to be the title of the ultimate Danny Dyer lookalike — a badge of honour for any true fan.
